Alcohol prices are rising both in liquor stores and purchasing in restaurants and bars - this really makes you wonder just what these rising prices mean for the major liquor brands across the globe.
We have researched and can tell you that these large companies that we inevitably support whenever we order at a bar, order a alcohol delivery or purchase at a liquor store are retail and sale giants. Patron for example has grown exponentially; tequila sales have overall skyrocketed and Patron sales and productions have in turn skyrocketed. Patron’s exports of 100% agave tequila have quadrupled in the last 10 years, from 2 million cases in 2005 to over 8 million by 2015.
Some companies likes Sweden's Absolut have kept their quality standards high, while they may have 45% of the US’s vodka market they still produce smaller-batch Absolut Elyx and it is distilled using 100% copper stills keeping the quality in place.
According to Stats Canada Canadians spent $22.1 billion on alcohol purchases in 2016. Canadians hard liquor purchases took up ¾ of all Canadian liquor purchases. Whiskey taking the lead with 31.1%, Vodka with 24.4% and Rum following with 17.5%.
While these large liquor brands are profiting from our drunkenness, the Canadian government is also profiting - profits from liquor purchases soared to $6.1 billion last year. So next time you are having a beer just remember that you are helping the Canadian economy by downing that beer - just make sure you have a safe ride home and enjoy.
I'm digital marketing expert with an extensive background in content marketing and social media marketing at Deliverr.